Models taking part in Sao Paulo’s big catwalk show next month have to compulsorily prove good health as part of a campaign launched in response to the death of a Brazilian model from complications from anorexia.
Models under the age of 16 will also be banned from the catwalks in Sao Paulo Fashion Week, a major event in the fashion world that takes place from January 24-29 in the Brazilian city.
‘Everyone needs to play their part in recognizing their responsibilities and obligations in an ethical and pro-active way,’ Fashion Week creative director Paulo Borges said.
The recent death of Sao Paulo-based model Ana Carolina Reston, 21, renewed concern over the use in the fashion industry of underweight models promoting an ultra-slim look.
Model agencies will have to provide Fashion Week organizers with signed medical certificates testifying to the perfect state of women’s health.
