Berlin is considered the fashion capital of the world while Mercedes-Benz is synonymous with design and style. Hence the whole fashion world is filled to the brim with enthusiasm as the two come together for the first time to present the Mercedes-Benz Fashion Week Berlin.
Mercedes-Benz Fashion Week will be held for the first time in Berlin, from July 12th - 15th, 2007 at the Brandenburger Tor exhibition grounds.
Mercedes-Benz is co-partner, along with the city of Berlin, to support the organiser IMG to establish this new four-day series of fashion shows. A host of international and German fashion designers will showcase their creations as a part of their Spring/Summer 2008 Collections.
Fashion industry is quite enthusiastic about this event which will create a new platform for aspiring and young designers to present their latest designs in front of the world.
As far as Mercedes-Benz’s involvement is concerned, the company believes that style and design are also the key factors in making its range of automobiles successful, and hence the company decided to get involved in this show.
