Budget clothes shops like Primark take almost one in every four pounds spent on fashion in Britain, reveals a new report.
With Coleen McLoughlin fronting a campaign for George at Asda and Charlotte Church preferring Peacocks to Prada, ‘value retailers’ such as Primark and New Look are now considered trendy.
In kidswear the figure is even higher, with £1 in every £3 going to these stores.
Last summer Primark hit the headlines when a sexy, £10 polka-dot shirt-dress flew off the rails, prompting catfights around the country. Budget shops generally watch big fashion houses closely and produce lookalike garments at a fraction of the cost within days of their showcase on the catwalk.
In the race of budget stores, Asda leads the way with 17.3 per cent of the market share although Primark is rapidly catching up (15.7 per cent) followed by New Look (11.4 per cent), Tesco (11 per cent), Matalan (10.7 per cent) and TK Maxx (10 per cent).
