In a campaign to stop Japanese shoppers from going through too many plastic bags, Triumph International has launched a bra with cup padding that transforms into a handheld shopping bag when unwrapped.
This is not the first time when Triumph International Japan Ltd has attempted to attract ’socially responsible’ customers.
Called ‘Bra Rangers’, after TV characters who change into superheroes, this eco friendly bra can be purchased with matching underwear which has the message- ‘No more plastic bags!’
This ‘bra-turned-bag’ is created out of recycled polyester fibre with straps that can be attached onto the carrier as ribbons.
There are no definite plans to place it on sale globally just yet.
Imagine going to a grocery shop and telling the shopkeeper to help you place the stuff in your bra......sounds naughty.
