Elettra Rossellini Wiedemann is the new face of Lancome.
She follows in her Mother - Isabella, who was the face of the French cosmetics giant for 14 years.
Isabella said, ‘When Elettra told me she signed for Lancome, I felt I was reunited with an old friend.’
General Manager of Lancome International Odie Roujol said, ‘ Her energy, passion and joie de vivre make her a perfect personality for the French beauty brand, while the fact that she is Italian and Scandinavian on her mother’s side, German on her father’s side and American by nationality will serve her well as she represents Lancome in countries around the world.’
Elettra’s first campaign for Lancome skincare starts world wide from January 2007. She will also advertise other products, including foundation, mascara and lip gloss.
