Despite the presence of innumerable denim brands in the market, people are turning back to basics - denim with heritage and history. 1921 Premium Denim, launched in 1921 by one of the oldest family-owned denim manufacturers in the world, has created a rage in the fashion world. After creating waver in the LA market, the brand is now moving to UK.
1921 has a huge celebrity fan following including A listers like Nicole Kidman, Lindsay Lohan, Teri Hatcher and Jessica Alba. The celebrities are known to be attracted to the signature busted side seam and selvedge edge look.
1000 pairs are flying off racks of the LA store Kitson every month. The best part about the brand is that each jean is manually cut, treated and washed to give it an authentic vintage look. Abrasion detailing is done using special hand tools. The back pockets are scaled differently for all the sizes.
The three signature summer trends of the brand include:
Eco-friendly denim - The spring collection is made only from eco-friendly cottons dyed in vintage look colors.
Slim is in - 1921 carries its legacy of skinny and straight jeans for both, men and women.
Customize basics - The spring collection is awash of aesthetically enhanced jeans, denim shirts, hoodies, t-shirts and jackets for both sexes.
