With the world trade in leather and leather products booming by the day, ‘Made in Ethiopia’ goods are increasingly getting famous.
Ethiopia is manufacturing high-end leather products, and is gradually moving up to finished leather and leather goods.
ITC is contributing to this process through a project called ‘Made in Ethiopia’, led by the United Nations Industrial Development Organization (UNIDO). Under the project, Ethiopia is now targeting high-end luxury fashion.
The cooperative has created a new brand called ‘Taytu’, after the legendary, strong-willed Empress of Ethiopia who reigned from 1889 to 1913.
Taytu is already attracting attention on the international fashion front. The first collection was showcased at Premiere Classe, the prime accessories trade show in Paris, in September 2006. Major fashion retailers in London, Paris, Milan, Tokyo and New York have placed preliminary orders.
