One of the coolest designs showing up on must-have fashion lists for spring doesn’t come from Prada or Armani. Instead, it is a line of vintage T-shirts adorned with a McDonald’s logo.



The fast-food chain long associated with fatty foods is suddenly hot with young hipsters. The recent issue of Elle magazine features McDonald’s T-shirts on its “HotPotato” list of must-have items.



McDonald’s transformation into a cool fashion statement is a consequence of a word-of-mouth publicity campaign started last year to boost the burger chain’s image among fashion-conscious young people.



In the recent years the McDonald’s has been using pop stars such as Justin Timberlake and R&B group Destiny’s Child in their ads.



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