Ads are usually made to lure customers towards some specific product but an ad like this proves the other way round. Size zero has been a debatable issue since a long time and now to raise some serious concern this ad has been floated which stars Isabelle Caro, 27, an anorexic who weighs just 31 kilos (4 stone, 12lb). As per Caro’s blog, she had a troubled childhood which lead to this condition of hers.

The ad has been funded by Flash & Partners, an Italian clothing company and shot by Italian photographer Oliviero Toscani. Toscani showing a grave concern regarding the problem said,

I’ve been looking into the problem of anorexia for years. Who’s responsible? Communication in general? Television? Fashion? So it’s very interesting that in the end a fashion company has understood the importance of the problem and with full awareness has found the courage to take the risk that this campaign involves.

The truth is out in its nudity and nothing has been veiled with the glamour and glitz of the world of fashion. Caro, the daring model said,

I’ve hidden myself and covered myself for too long. Now I want to show myself fearlessly, even though I know my body arouses repugnance.

Milan and Madrid have already banned size zero models on ramps and certificates terming them healthy have been made a necessity. Another thing impressive about the campaign is that the Italian Ministry of Health is itself backing the campaign. Minister Livia Turco said,

An initiative like this can effectively open an original and privileged communications channel with young people with a message of great impact that can promote responsibility towards the problem of anorexia.

Time to awake and fact the reality! I hope the campaign supplies answers to all those who are still in favor of SIZE 0!

Source: Femalefirst