We all thought that getting back on the prestigious roll of Agent Provocateur was just the thing troubled supermodel Kate Moss needed to get back in the groove. I guess we were all wrong, ‘cause judging by the new print and video ad campaign that the lingerie super brand have come out with for their latest bridal line, one can only say that firm is slowly and surely headed out on a suicide mission, and its hell bent on taking Kate with it. The print ads shot by Nick Knight aren’t all that bad, except that Kate looks more like an over-the-hill cross dressing male who has just started taking hormone shots to grow some boobs. But the six video clips, each of which correspond to the print ads, take the notion of weirdness to a whole new level and defy rational interpretation much in the fashion of the Theater of the Absurd.
I mean what kinda message are you trying to give to potential customers when you intend the whole campaign to depict “the demise of the bride’s ‘big day’ and serialize the unraveling of the religious organization behind it.” the worst part is that there are separate themes for each of the films like “The Happiest Day of Her Life,” “The Garden of Eden,” “Bad News,” “Frenzy,” “Revenge,” and “Let Them Eat Kate.” All of which coupled together leaves us with something that requires a masters degree in philosophy, modern literature, fashion photography, art and psychology as well a good long term in the loony bin with severe schizophrenia or something. I’m not even gonna try to decipher the video shown above, but just to help you try and take a shot at understanding it, I’ll tell you that it is called “White Wedding.”
Source: NY Mag
