Coco Chanel once defined fashion beautifully,

Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.

If we go by the words of this legend, it would help us explain the need for more thinkers like Secco in the fash-biz today! The designers of this Finland-based company are utilizing everything and anything that’d be considered a waste and turning it into gold, in fashion’s figure of speech!

The inner tyre tubes are morphed into sophisticated handbags, computer keys are stylized to jewellery and seatbelts are serving as raw material for bags. Not only is the concept ecofriendly but the entire production process is as sustainable as it can get, majority of which involves handmade production. A team of super-qualified designers, material collectors and recyclers come together to contribute to the noble cause of save-the-earth and can be called alchemists that convert gross industrial waste into hip and nifty fashion accessories. Take a look at the gallery for some mind-boggling shots.

Secco Picture Gallery

Via: Lifeiscarbon