The Rakes have refused to feature in a Burberry advertising campaign.
Vegan frontman Alan Donohue turned down the offer because the fashion chain has been criticized for the alleged use of animal fur in their designs.
Donohue was so concerned that he wrote a personal letter to the Burberry CEO on behalf of PETA expressing his concern and feelings.
He letter read, ‘The Rakes will not shop at Burberry or participate in Burberry’s ad campaigns until it pledges to stop supporting cruelty to animals and adopts a permanent fur-free policy. By designing in fur, Burberry is supporting one of the most violent industries on the planet, and the Rakes won’t be associated with that. Burberry has always touted itself as a fashion leader, but there’s nothing ‘fashionable’ about drowning animals to death or electrocuting or strangling them on fur farms for their coats.’
PETA protesters recently disrupted a Burberry fashion show in Milan Fashion Week, holding placards that read, ‘Burberry: Fur Shame.’
